Readers Magnet Scam

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Here are some links to help you make an informed decision about book fairs and book publishing companies like Readers Magnet before deciding to part with your cash.

This blog collects a list of public resource links in one place, as well as tips for how to deal with the situation if you find yourself scammed.

Dozens of authors have also used this place to comment and share their own experiences with Readers Magnet, including cheering in the background as someone in the call center makes a new sale.

Some have contacted me privately through my Form Submission, which makes it harder to share tips with the larger community. For example, one writer said that it seems they may be targeting new Twitter accounts as a different variation of the scam and inviting authors to promote their books “free of charge” on their website’s Author Lounge as the initial hook.

Don’t be fooled. Do your own research and make an informed choice.

My Experience

Scammers have been targeting authors for a long time. On December 29, 2017, I received a call from someone from Readers Magnet, claiming that my wonderful, award-winning novel, Drive to June, had been selected by their talent scouts, and they wanted to partner with me for representation in the 2018 New York Rights Fair. They were extremely complimentary about my work. They knew that the book had won an award and that I’d written multiple novels. I let the person talk for a long time even though I was pretty sure it was a scam because I wanted to hear the pitch.

“As stated we will be the ones taking care of the other expenditures and all the legwork since we were the ones that found you, although you will be entitled to all of the proceeds and hoping that you would be able to continue the momentum that we will be setting for you and your book’s success. We aim to create publicity for our company through your book’s success.”

She was a woman named Ruby Baker with a strong accent. She was very smooth, asking about my goals for my writing career and what sorts of things I had done for self-promotion to date. At one point I clarified that she wasn’t seeking rights for the book or commissions on sales. She wanted some sort of fee, correct? It still took her awhile to get to the point where she wanted $600 for the registration fee for this show.

That's right: $600.

The amount would cover the publicity listing in the directory and the booth showing. They only needed one signed copy of my book for display. All other sales would be handled directly with me. This didn’t pass the sniff test.

After hanging up, I searched for this company and found a bunch of other complaints from authors who’ve been contacted by these scam artists over the years.

Useful Resources

If you’re looking for resources for avoiding scammers or other experiences with Readers Magnet, here are some links:

Ripoff Reports – Readers Magnet

https://www.ripoffreport.com/reports/specific_search/READERS+MAGNET

https://www.ripoffreport.com/reports/readers-magnet/nyc-new-york-10004/readers-magnet-literary-book-scout-wanted-450-to-market-my-book-which-they-said-came-hig-1364410

https://www.ripoffreport.com/reports/readers-magnet/vilonia-ar-72173/readers-magnet-offered-services-theycould-not-completes-and-when-asked-for-money-as-per-c-1474153

Other Stories and Resources for Research

https://www.publishersweekly.com/pw/by-topic/authors/pw-select/article/80459-diy-how-to-avoid-self-publishing-scams.html

https://victoriastrauss.com/2019/08/16/from-the-philippines-not-with-love-a-plague-of-publishing-and-marketing-scams/

https://victoriastrauss.com/2018/01/25/army-of-clones-author-solutions-spawns-a-legion-of-copycats/

https://victoriastrauss.com/2018/12/27/army-of-clones-part-2-twenty-one-more-publishing-and-marketing-services-to-beware-of/

https://victoriastrauss.com/2019/12/11/vanity-radio-why-you-should-think-twice-before-paying-for-an-interview/

https://www.janefriedman.com/dont-pay-for-bea/

https://writersweekly.com/this-weeks-article/it-happened-to-me-readers-magnet-called-a-humorous-contribution-by-chris-hanly

https://victoriastrauss.com/2020/02/14/should-you-pay-to-display-your-book-at-bookexpo-short-answer-no-2/

https://writersweekly.com/this-weeks-article/it-happened-to-me-readers-magnet-called-a-humorous-contribution-by-chris-hanly

https://milled.com/bookbaby/watch-out-for-the-slimeball-fraudsters-oMCE1iVBW2vBiqS4

https://annerallen.com/2019/06/1-mistake-vulnerable-publishing-scams/

https://justpublishingadvice.com/publishing-companies-to-avoid-and-nasty-new-author-scams/

http://www.scamion.com/readersmagnet-49

https://www.goodreads.com/topic/show/18715656-anyone-here-ever-contacted-by-readersmagnet

https://www.kboards.com/index.php?topic=262483.0

https://authorchristopherdschmitz.wordpress.com/2017/09/08/dont-get-scammed-by-companies-like-readers-magnet/

https://thestoryreadingapeblog.com/2018/02/03/dont-get-scammed-by-companies-like-readers-magnet/

https://accrispin.blogspot.com/2018/07/how-predatory-companies-are-trying-to.html

https://absolutewrite.com/forums/showthread.php?329269-Marketing-ReadersMagnet

https://medium.com/@jmcogdell/authors-beware-watch-out-for-this-scam-jeans-writing-on-wordpress-com-a6a1683f940f

https://davidgaughran.com/2019/09/12/combined-book-exhibit-author-scams-new-title-showcase/

https://www.combinedbook.com/book-promotion-services/marketing-scams-false-promises.html

https://www.reddit.com/r/selfpublishing/comments/7pieuo/readersmagnet_fake_quote_scam_readersmagnet_is_a/

https://www.pissedconsumer.com/readersmagnet/RT-F.html

Better Business Bureau:

https://www.bbb.org/sdoc/business-reviews/digital-marketing/readersmagnet-in-san-diego-ca-172021180/reviews-and-complaints?section=complaints

Regarding ReadersMagnet LLC Publishing

During the week of August 31, 2018, someone named "Dee" posted a comment 3 times with links to a book that ReadersMagnet LLC published on Amazon and Barnes & Noble--presumably as "proof" that they are a legitimate outfit. However, this book has only 2 reviews, and one of the reviews seems to be a fake one with a post date from 2006. This is a real trick considering that the publication date on the book is March, 2018. There is no author presence on Google, although there is an author website listed through Amazon. Any digging at all quickly raised my suspicions.

What to Do If You Are Scammed

A US-based author contacted me to say that he'd been scammed out of $9,643.00. "Any recommendations on how to get out of this?"

My suggestion is to search Google for consumer information on how to report and resolve international fraud and scams. Specifically, the US Federal Trade Commission has a Website for reporting scams like this one:  https://consumer.ftc.gov/scams

You can also visit this site: http://www.sec.gov.ph/, which is referenced from https://www.pinoymoneytalk.com/where-to-report-scammers-in-the-philippines/.

What about you? Do you have an experience with a Readers Magnet scam to share? I’d love to hear from you in the comments below.

Why Readers Magnet Should Fear Google and Facebook

Photo by Glen Carrie on Unsplash

Photo by Glen Carrie on Unsplash

As I’ve written before, my top blog post is about the Readers Magnet Scam. People around the world search Google and Facebook for information about this outfit and land on my page. Their call center must have been working really hard last night to find a mark because the analytics on my web site was blew up with hits from the US, Canada, UK, and even Japan.

I imagined all these indie authors in their homes, receiving calls similar to the one I did. A quick Google or Facebook search on Readers Magnet pulls up blog posts about the scam, and they have instant access to everything they need to make an informed decision.

Google Analytics Data

I began analyzing the data, and here is what I found:

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Readers Magnet appears to be a company located in the Philippines or with an outsourced call center in that country which targets authors primarily in the US and Canada, with some in the UK. Other inquiries in my site came from Japan, India, Croatia, Australia, Montenegro, Nigeria, and Singapore. I believe this because—in addition to the website traffic data—I had a cryptic comment from a user Flumpas@elink.com.ph – I am Philippines who darkly said “I can justify this” in response to my original blog post about their activities.

Here is another view of the keyword analytics on traffic for the past two months relating to Readers Magnet.

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They like weekends, and apparently Saturday nights are a good time for calling authors with their aggressive marketing tactics.

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I have weeks of logs like this about this article.

Better Business Bureau

Digging a little further with Google research, you can find 6 complaints against this company on the San Diego, CA Better Business Bureau.

Under Customer Reviews, you can find a complaint as recent as September 7, 2018 from an author.

And in case you are interested in other complaints by consumers, you can also check out Ripoff Report as well.

Readers Magnet Publishing

They do publish books. A quick search of Readersmagnet LLC in the Search bar of Amazon.com will reveal several pages of results. Most titles were published in 2018 or 2017, and few have more than 2-3 reviews. Many have none at all. If they are helping these authors with marketing services, the results are not evident.

Are They Legit?

There are ways to check if a company is genuine, including the company website itself. Readers Magnet lists an address in the US and show a physical location on a map. Ultimately you have to trust your instincts, and if you have a “bad vibe” about the location, try to dig deeper because there are virtual office scammers. I have not investigated the address to determine its validity.

Conclusions

Independent authors have a hard enough time publishing and marketing our books. Achieving sufficient sales to recuperate the cost of gorgeous book covers and professional editing services, not to mention any additional marketing or advertisement costs, is a challenge. It may be hard to resist the seductive lure of a scammer’s quick fix and the dream of reaching wider audiences, but armed with the right information, we can help each other to avoid becoming victims of this kind of predator.

If you’ve had any experiences, please like or comment and share. I’d love to hear from you.

 

Why I Hate Censorship in YA Fiction

The YA fiction choices of my generation were fewer and tamer. Judy Blume was the author who took on tough topics for teens, and I believe there was some scandal surrounding the reading of Are You There God? It’s Me, Margaret.

Photo by Maxim Lugina on Unsplash

My parents rarely censored my reading. As a latchkey GenX kid, I had free reign of their adult library, as well as Grandma’s closet of harlequin romance novels, and I read everything. Early in the book, Stephen King’s Cujo has a pretty graphic adult scene, so Judy Blume’s Forever was not as shocking for me as it might have been. But this lack of oversight is not the reason why I hate censorship.

Today’s youth have outstanding choices in YA fiction and a whole section of their own in the bookstore, so they don’t have to pillage their parents’ shelves for good reading material. Some critics argue that dark themes in YA literature are contributing to the violence in schools, ranging from bullying to gang violence, and therefore we should censor the books that teens read for their own good.

Here's why I hate censorship.

1.     Books Are Not Bad

I never want to be afraid to read books—any books, not even books whose content I might disagree with. Words and ideas are information that a thinking person can use to make better decisions. I want to always be free to choose for myself whether or not to read a particular book. Shouldn’t young adults also be able to make up their minds about what to read, particularly 15-18-year-olds who are developing their intellect?

2.     The Digital Age Makes Banning Books Silly

My parents had the ability to block my reading habits. They could have restricted my library access, and I didn’t have money to buy books on my own. There wasn’t an Internet or eBooks.

But today, banning books just seems silly. Students have phones with unlimited access to the Internet and the ability to download anything they want. If some school or library decides that Jay Asher’s Thirteen Reasons Why or Sherman Alexie’s The Absolutely True Diary of a Part-Time Indian should be banned from the school library, students can simply download the books on their phones. Who can stop this? What is the point of restricting access to these books? It seems like a silly protest.

Another reason why banning books is foolishness in the digital age is because students can find and read books that never even arrive at school libraries for the local school boards, librarians, and other “powers that be” to ban, like Straight A’s by Khristina Chess.

3.     Banning Books Doesn’t Erase Teen Problems

Okay, so parents censor the books that their fragile children are reading, and now nothing bad will happen to them, right? Wrong. The bullies are still in their schools, as well as the drugs. Guess what? Girls still get raped at parties, and girls still cut themselves and drink too much, and kids die from driving while under the influence. Banning books about these things doesn’t stop them from happening.

4.     It’s about Power, Not Helping

Maybe people who want to censor the reading material of others truly believe their motives are well-intentioned and good. Their concern comes from a well-intentioned place. Maybe. My perception is that those who want to control others, like the book-banners in Ray Bradbury’s Fahrenheit 451, really want power.

  • I know what’s best for you.

  • I know what you can handle (and what you can’t)

  • I know what you need (and you don’t)

The only good thing to come from banning books is that it drives popularity. What’s better than forbidden fruit, right? If it’s banned, it must be good. If you’ll look at the Banned Books that Shaped America, you’ll see some titles that have become some of our literary staples:

  • Gone with the Wind by Margaret Mitchell

  • Huckleberry Finn by Mark Twain

  • The Grapes of Wrath by John Steinbeck

  • The Great Gatsby by F. Scott Fitzgerald

Do you hate censorship too? Start today by checking out some of The Best Banned YA Books and Why You Should Read Them.

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Khristina Chess is the award-winning author of several YA novels about troubled teens turning corners. You can find her on Amazon, Goodreads, and Twitter as an active daily contributor in the #5amwritersclub.

13 Reasons Why Adults Love Reading YA

The wonderful thing about the novel as an art form is that its appreciation is subjective. I don’t care for The Great Gatsby, but some people find it amazing. I’d rather pick up Stephen King than Jane Austen, although these days I’m reading a lot more YA than horror.

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Market statistics point to more than 50% of YA readers are adults like me. This information has led many to speculate on the trend, but I’ve come up with 13 reasons why I think adults love reading YA:

1.      Amazing Story

First and foremost, I want a great story. I’m a plot junkie. I want pages that turn, chapters that beg me to leave the light on for ten more minutes, and twists that I don’t expect. Not every book is a suspense thriller, but I don’t want the whole novel to be predictable. Surprise me a few times.

Recommendation: Missing by Kelly Armstrong and One of Us Is Lying by Karen McManus

2.      Real, Sweet Love

It seems the teenage love triangle has fallen out of favor these days, but I still enjoy a sweet love story, like Everything Everything by Nicola Yoon. When the emotional stuff is done well, not love at first sight or some other contrived device, but the excited fever that comes with new, young love—that’s something! It’s complicated, clean, and messy all at the same time.

Recommendations: Eleanor and Park by Rainbow Rowell and Aristotle and Dante Discover the Secrets of the Universe by Benjamin Alire Saenz

3.      Delightful Writing

Some of the YA novels have witty and beautiful language. David Arnold’s Mosquitoland is particularly lyrical: “So I float in silence, watching the final touches of this perfect moonrise, and in a moment of heavenly revelation, it occurs to me that detours are not without purpose. They provide safe passage to a destination, avoiding pitfalls in the process.”

Recommendation: The Absolute Diary of a Part-Time Indian by Sherman Alexie

4.      Tough Topics

Many of the breakout novels and films in YA have been in the category of issue-driven fiction. Jay Asher’s Thirteen Reasons Why tackles the topics of bullying and suicide. John Green’s The Fault in Our Stars is about children with terminal cancer. Some critics argue that authors are too cavalier with their treatment of topics like mental health, eating disorders, physical illnesses, self-harm, depression, or other issues, but others applaud such books for taking on the challenging stories and handling them with honesty, humor, and a bit of hope.

Recommendations: All The Bright Places by Jennifer Niven and The Future Unborn by Khristina Chess

5.      Memorable Characters

The best characters stay with me long after I’ve closed the book, and YA has characters with strong, memorable voices.

Recommendations: Elizabeth Scott’s Living Dead Girl and By The Time You Read This, I'll Be Dead by Julie Anne Peters

6.      Breadth of Genre

Within YA, there’s so much variety. In addition to contemporary literary novels, I’ve discovered books that are historical, like Chains by Laurie Halse Anderson or The Book Thief by Markus Zusak. The dystopian future is popular in YA and adult alike. My whole introduction to YA started back with a teen vampire named Edward and a friend who said, “You have to read this! You won’t believe how good it is.”

Recommendation: Razorland Series by Ann Aguirre and The Twilight Saga by Stephenie Meyer

7.      Unpretentious

Because YA novels focus on story and have a reduced page length from mainstream literary fiction, most authors don’t waste time on fluff. Descriptions are not overly complex and drawn-out, and characters are developed without so much backstory that you know their kin’s next-of-kin. The language is meant to be readable at the high school level. This is not War and Peace or Waiting for Godot.

Recommendations: Me, Earl, and the Dying Girl by Jesse Andrews

8.      Universal Experience

Most YA novels have some coming of age aspect to them, and all readers relate to this, young and not-so-young. The journey of change is one that most of us continue into our twenties, thirties, and beyond as life events and stages continue. Leaving high school to go to college and having your kids graduate high school are similar moments, evoking common feelings and memories.

Recommendations: Hello, Goodbye, and Everything in Between by Jennifer Smith and The Unexpected Everything by Morgan Matson

9.      Diversity

YA novels seem to make a more concerted effort to include diverse characters in them, as well as to publish books by diverse authors. This opens the genre to more inclusive voices and stories.

Recommendations: The Astonishing Color of After by Emily X. R. Pan and The Hate U Give by Angie Thomas

10.   Creative Techniques

Many YA novels employ creative storytelling techniques. They can be more visual, a step away from picture books, as if still in transition from their middle-grade and elementary levels. This format gives the novels a fresh appeal that reminds the reader the characters are still students.

Recommendations: Me, Earl, and the Dying Girl by Jesse Andrews and The Sky is Everywhere by Jandy Nelson

11.   Movies

Sometimes the movie tie-in is the hook that brings adult readers to YA novels. YA novels have been made into movies and television series more than ever: The Maze Runner, Divergent, The Hunger Games, Thirteen Reasons Why, If I Stay, Pretty Little Liars, The Fault of Our Stars, and so on. Sometimes the movie is the hook that brings adult readers into the world of YA fiction.

12.   Cost

A lot of YA fiction is cheaper than adult books because of its shorter page count.

13.   Positive Escapism

For those who read for respite from lives that are full of stress and worries, YA fiction offers positive escapism. Even in those “tough topics” books, the themes are overwhelmingly full of hope and good messages. The novels portray strong young women and men who are learning about life and finding their voices. The characters explore friendship, love, loss, and the other range of experiences that it means to be human.

All of these are great reasons to pick up a YA book. They’re some of the reasons why I love reading and writing them. It’s become my go-to genre, slowly displacing the literary fiction on some of my bookshelves at home.

What about you? Start today by exploring new authors of contemporary YA.

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Khristina Chess is the award-winning author of several YA novels about troubled teens turning corners. You can find her on Amazon, Goodreads, and Twitter as an active daily contributor in the #5amwritersclub.